Staging the Right Atmosphere for Your Luxury Home

In the world of marketing for luxury, or estate homes, first impressions become lasting impressions. That’s where the role of a professional stager comes in. Staging a home brings a new look to your home, designed to maximize its attractiveness, highlight outstanding and unique features, and deliver the best possible impression to those looking to purchase your home.

Members of the Raleigh-based Luxury Home Marketing Group met with professional stager Bobby McGrath of Successful Staging during their October meeting. McGrath has provided home staging services throughout the Greater Triangle area since 2005, consulting on more than 400 homes. She discussed the variety of staging techniques, from a touch up to practically a total home-makeover, and how to judge which level of staging is right for which homes. McGrath also touched on how to work within an existing homeowner-occupied home, as well as staging a vacant home for sale.

From her website: “What sets Successful Staging apart is our commitment to use what the homeowner already owns whenever possible. Our goal is to focus on the strengths of your home while we create an atmosphere that will appeal to a wide range of buyers increasing the number of potential offers. We understand you are ready to take the next step in your life and move on quickly. We’re here to help.”

A trusted professional REALTOR(R), like those at the Luxury Home Marketing Group, can help you decide if staging is right for your luxury or elite home. Visit their website to learn more about the strength of the group, and how bring that to your home sale or purchase.

Background: The group was formed in 2004 as a coalition of luxury home real estate experts, representing luxury home buyers and sellers by applying extraordinary real estate expertise and service in Raleigh, Cary, Wake Forest, Durham, Chapel Hill, Research Triangle Park and surrounding counties. Executive Board members are: President Linda Craft, Linda Craft & Teams, REALTORS®, Vice-President Jill Rekuc of Olde Raleigh Real Estate, LLC , Secretary: Kimberly Conroy, Coldwell Banker HPW,  Treasurer Shawn Britt of Realty World-Triangle Living and Past-President Kathy Beacham, Coldwell Banker HPW. Members include Becky Davis, Steina DeAndrade, Linda Bird Kolarov, Deborah Nance, Lindsay Taylor and Ida Terbet.

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