Luxury Home Marketing Group Discuss Highlighting Outstanding Features in August Meeting

Members of the Raleigh-based, Luxury Home Marketing Group discussed homes’ outstanding features in their August meeting. Each monthly meeting features a tour of elite homes, and while each property has many outstanding features, there is usually one that is an outstanding, unique feature that needs extra attention. Guest speakers Rhonda Tilley Benvie of Help Me Rhonda interiors and Amy Holderby of Upon the Rock Granite and Stone discussed how to advise home sellers on making choices on best first impressions.

“Our homebuyers have high expectations when looking for a home in the $750,000 and up marketplace,” said LHMG President Linda Craft. “As REALTORS®, it is our responsibility to highlight the distinguishing features in the homes we represent. When we come across an architectural or landscape feature that is unique because of what it is, or the quality of work done to create the feature, it gives us an extra tool to help match buyers and sellers.”

August’s tour of member homes included properties represented by Lindsey Taylor (12104 Ballybrook Ct, Buckingham Manor, Raleigh), Linda Craft (10008 Brassfield Rd., Chatsworth, Raleigh); and Kimberly Conroy (5109 Terra Cotta Dr., Chestnut Oaks, Raleigh).

Visit the LHMG blog, https://luxuryhomemarketinggroup.wordpress.com, website, http://www.luxuryhomemarketinggroup.com, Facebook account (http://www.facebook.com/pages/Luxury-Home-Marketing-Group/184883338222895) and Pinterest board (http://pinterest.com/lhmgraleigh/) for more details.

Background: The group was formed in 2004 as a coalition of luxury home real estate experts, representing luxury home buyers and sellers by applying extraordinary real estate expertise and service in Raleigh, Cary, Wake Forest, Durham, Chapel Hill, Research Triangle Park and surrounding counties. Executive Board members are: President Linda Craft, Linda Craft & Teams, REALTORS®, Vice-President Jill Rekuc of Olde Raleigh Real Estate, LLC , Secretary: Kimberly Conroy, Coldwell Banker HPW,  Treasurer Shawn Britt of Realty World-Triangle Living and Past-President Kathy Beacham, Coldwell Banker HPW. Members include Becky Davis, Steina DeAndrade, Linda Bird Kolarov, Deborah Nance, Lindsay Taylor and Ida Terbet.

 

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First Impressions Important in Elite Home Market

Members of the Raleigh-based, Luxury Home Marketing Group reviewed the importance of first impressions during the July meeting. Guest speaker Nancy Fields of Midtown Shade and Shutter (on Facebook) shared her experience with client-feedback on window treatments, as a contractor and interior design professional.

“Realtors frequently talk about ‘curb appeal’ when discussing a home’s potential,” said LHMG Vice-President Jill Rekuc. “That’s half the story with windows, because of the exterior AND interior appeal. Nancy reviewed some innovative ideas appropriate for the Luxury Home marketplace, which add value and beauty to the home’s presentation.”

A home’s best impression extends beyond the windows and exterior. The choice of furniture, color scheme, artwork, appliances, floor covering and even entertainment equipment can all play a roll in the overall impression a potential home buyer takes away from their first visit to your home. Members of LHMG represent some of the most prestigious homes in the Triangle/RTP area, and have come away with some great interior ideas. Visit the Luxury Home Marketing Group’s Pinterest boards for idea starters on how to make your home impressionable!

Contact one of our members to discuss how to make the best impression of your home when you’re ready to enter the marketplace.

The Luxury Home Marketing Group was formed in 2004 as a coalition of luxury home real estate experts, representing luxury home buyers and sellers by applying extraordinary real estate expertise and service in Raleigh, Cary, Wake Forest, Durham, Chapel Hill, Research Triangle Park and surrounding counties. Executive Board members are: President Linda Craft, Linda Craft & Teams, REALTORS®, Vice-President Jill Rekuc of Olde Raleigh Real Estate, LLC , Secretary: Kimberly Conroy, Coldwell Banker HPW,  Treasurer Shawn Britt of Realty World-Triangle Living and Past-President Kathy Beacham, Coldwell Banker HPW. Members include Becky Davis, Steina DeAndrade, Brenda Holden, Linda Bird Kolarov, Deborah Nance, and Lindsay Taylor.